Chester's Got a Brand-New Bag

When starting my Secondary Source Integration, I was looking for credible and ideally believable sources.  One that I had found and used thoroughly was by a writer for Slate.com by the name of Seth Stevenson.  The manner in which Stevenson approached the topic was rather perfect.  He is attempting to describe a maturing character who's target audience could even be said to be maturing; the audience is going from a younger target to an older one.  His dialogue and presentation of information and evidence seems to be at a point where just about anyone at any age would be able to read and thoroughly understand his opinions.  Due to the short nature of the article, it does not contain a high complexity but rather a blunt statement of facts and opinions alike.  Stevenson is employed by a largely credible website already mentioned, so the credibility or ethos of the article was already established.  The only reason I would use a source was whether or not I agreed with its components.  This article's logos was present throughout due to the fact that I could read anywhere in the text and find data and information that was able to be used in my paper.  In order for a writer to gain a following, he/she has to be able to appeal to a certain audience.  By Stevenson writing about something as seemingly unimportant as a trade character, he is appealing to an audience with free time and possibly an adolescent one at that.  The manner in which he simply presents the information and his opinions without much complexity is also providing proof that he is appealing to a middle-class-yet-to-be-over-the-hill type of guy.